The Influence of Consumer Attributes for Consumers Choosing Frozen Food
碩士 === 元智大學 === 管理碩士在職專班 === 103 === Due to the changes of lifestyle, consumers tend to shop in hypermarkets, retailers, supermarkets, and even shop online rather than traditional markets. Therefore, nowadays people expect a better and efficient way of having not only fresh but also nutritious di...
Main Authors: | Yi-Fang Chen, 陳儀芳 |
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Other Authors: | MING-LEI CHANG |
Format: | Others |
Language: | zh-TW |
Online Access: | http://ndltd.ncl.edu.tw/handle/84301376731339017234 |
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