The Influence of Consumer Attributes for Consumers Choosing Frozen Food

碩士 === 元智大學 === 管理碩士在職專班 === 103 ===   Due to the changes of lifestyle, consumers tend to shop in hypermarkets, retailers, supermarkets, and even shop online rather than traditional markets. Therefore, nowadays people expect a better and efficient way of having not only fresh but also nutritious di...

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Bibliographic Details
Main Authors: Yi-Fang Chen, 陳儀芳
Other Authors: MING-LEI CHANG
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/84301376731339017234

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