A Study of Competitive Advantages：Case of A Textile Company

• Main Authors: Ying-Ching Hung, 洪英慶
• Other Authors: Ming-Lei Chang
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/mhht47

碩士 === 元智大學 === 管理碩士在職專班 === 103 === Competitive advantage has been the issue cannot be ignored for enterprises, because the competitive advantage is related to whether a company competitive, its competitive advantage can be sustained, can respond to a variety of environmental changes. In this paper, case of A company, by collecting literature, then to do the SWOT / TOWS analysis obtained a basic internal strengths and weaknesses, as well as the exterior of the garment industry, opportunities and threats, and then to determine the probe's five forces analysis of the external environment garment industry, and finally to do the VRIO analysis of the competitive advantage of internal resources and capabilities. Expected by research and analysis, to understand a key factor in the competitive environment in the garment industry and competitive advantage, and successfully carried out a competitive advantage to explore, to provide policy decision-making for reference in the garment products industry. According to this case study discovered, A company with a major competitive advantage, the vertical integration, weaving technology research and development and innovation, as well as his own brand; in addition also because it can cut into the functional fashion textile market timely, it become the leading Taiwan's textile industry.