The key factors of green brand equity in Taiwan's IT industry
碩士 === 元智大學 === 管理碩士在職專班 === 103 === The past, more scholar studies have a lot of in-depth study on brand equity, brand awareness, brand image, brand trust, perceived quality and perceived value dimensions, but few studies have the concept of a green environment in the integration of these variables...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/20498470897006233991 |