| Summary: | 碩士 === 真理大學 === 休閒遊憩事業學系碩士班 === 104 === The main purpose of this study is to investigate the relationship among attraction, recreation experience and revisiting willingness for foods tourism factories in Tainan. “Attraction questionnaire (dimension of products, environment and service)”, “recreation experience questionnaire (dimension of psychological experience feelings and real experience feelings)”, “revisiting willingness questionnaire” and “visitors profile questionnaire”, four questionnaires were designed to collect data from visitors. Descriptive statistics, Importance-performance analysis (IPA), Pearson product-moment correlation and Path analysis were employed for data analysis. The results of this study revealed that: The DIY, souvenirs and theme tourism of festival have the potential for development. “Attraction” and “recreation experience” have significant correlation. “Attraction” and “recreation experience” are positive significant influence to “revisiting willingness”. The influence of “recreation experience” to “revisiting willingness” is higher than “attraction”, it revealed the critical factor is “recreation experience”. This study can find the management status, advantages, disadvantages and potential service items, main affect factor of revisiting willingness of tourism factory. According to the results, tourism factory can improve service quality and attraction to enhance visitors’ willingness to revisit.
|
|---|
