A Study on the Impact of Mobile APP Usability on Social Platform

• Main Authors: SONG, ZHEN-HAO, 宋振豪
• Other Authors: YEH, KENG-JUNG
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/54qh4g

碩士 === 國立中正大學 === 資訊管理系研究所 === 104 === Now because of the vigorous development of smart phones, the social platform is moved to the mobile device. Mobile devices compared with the traditional computer, it can move, more convenient and other advantages. But also due to restrictions of mobile devices, resulting in many new problems. Therefore, this study attempts to use six attributes of mobile APP usability, like application design, application utility, user Interface graphics, user interface input, user interface output and user interface structure. And apply improved self-regulatory framework to explore the impact of usability on the continued use and loyalty of users on social platforms through satisfaction. This study collected questionnaires by Amazon's Mechanical Turk platform, which can collect experience data from social APP users of different nationalities. The results of this study show that the availability of mobile APP will positively affect the loyalty and continuous use intention through electronic satisfaction (Mediating Variables). And availability can directly affect the continuous use intention, but loyalty must be through electronic satisfaction. In the social APP environment, if we want to achieve loyalty must rely on satisfaction. And APP users use all functions by interface which will give users feeling first. So that APP developers can focus on what users care about, and researchers have a different perspective on social platforms.