| Summary: | 碩士 === 國立中正大學 === 語言學研究所 === 104 === Baseball has been developed over a hundred years in Taiwan, the broadcast history of which is closely linked with and inseparable from the political development in country. A baseball broadcaster plays an important role in reporting the game because he can evoke memories of political history among Taiwanese people. Therefore, this research takes the well-known baseball broadcaster Chan-Yuan Hsu in Taiwan as a case study to investigate the TV broadcast narrative styles.
This study found that a baseball game can be broadcast like a story because the plots, the beginning, the middle and the end of the game. Besides, a number of sub-plots can also emerge during the broadcasting. As a skillful baseball broadcaster, Hsu takes advantage of the happenings in the ball game to construct an exciting story. His skillful language use communicates effectively with his TV audience. Based on the analysis of his narrative styles, two features were found to illustrate his language use. Firstly, his masculine, authoritative language style constructs the relationship between a male broadcaster and a masculine baseball game. Second, he used code switching strategies to provide people with the knowledge of sports. His fluidity of jargon innovation enables the audience to understand the purpose, universality, and familiarly of sports vocabulary. From the textual analysis, Hsu’s enthusiastic styles in baseball broadcasting were uncovered.
Finally, this study points out the importance of broadcasting in the development of sports itself. This research also provides an example of sociolinguistic studies in sports. Future research can add comparisons with other sports commentators to enrich our understanding of how sports are constructed by narratives.
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