Exploring the Factors Influencing Medical services App Usage Intention: An Empirical Study

• Main Authors: Huang, Kuo-Jui, 黃國瑞
• Other Authors: Liao, Che-Chen
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/45123594547770234990

碩士 === 國立中正大學 === 資訊管理系醫療資訊管理研究所 === 104 === The rapid advance of smart phones has launched the era of mobile application development. Smart phone app has a major impact on people’s lives. Within a few clicks of mobile application at any location anytime, the public has access to information more convenient than ever. This results in changes of searching behavior from the past. The wide application of app has provided not only personal medical services, but also healthcare information at anytime, anywhere. This research derived from literature review-based method to explore the influential factors on public intention to use medical services app prior to medical care. The data collection system of this study was based on online questionnaires, references from health-related forums, social networks, and medical forum at PTT Bulletin Board System. Structural Equation Model was adopted for data analysis, with Smart PLS 2.0 software as the main statistical tool, to account for the causal relationships between variables. The results showed that health awareness did not directly affect the intention to use medical services app. Nevertheless, the intention was influenced by the individual inquiry interest, the quality of health information on medical services app, and how convenient, accountable, and feasible the app was designed. The medical services app users were also impacted by friends, peer colleagues, mass media, newspapers, magazines and expert opinions. In conclusion, the understanding of influential factors for the intention to use medical services app will provide medical institutes and enterprises with ideas to facilitate feasible designs.It will eventually be helpful to improve the process of medical care toward enhancing the quality of medical services.