A Study of Audiences in Taiwan and China Receiving News with Mobile Devices

• Main Authors: Yang，Ya-Lin, 楊雅琳
• Other Authors: Wang，Song-In
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/88489025860746892885

碩士 === 國立中正大學 === 傳播學系電訊傳播碩士在職專班 === 104 === Mobile Devices have drastically changed the habit of audiences watching news in front of a TV set as well as reading news via newspaper. No matter it is in Taiwan or China, the frequency of audiences receiving news with mobile news is becoming higher than before. Past studies found out that the level of news freedom can be used to predict the use of mobile news. Therefore, this study takes advantage of the expectancy-value theory to investigate into audiences in Taiwan and China, the two countries of different level of news freedom, for their gratifications sought, gratifications obtained and differences in their interaction with mobile news. Besides discussing the differences of news freedom between Taiwan and China, this study also concludes six characteristics of mobile news and sorts out seven means that audiences use to receive mobile news. For the purposes of data collection, questionnaires were distributed on the Internet in Taiwan and China, which yields 259 and 260 valid samples respectively. The questionnaires are analyzed with SPSS20.0 and AMOS18.0 to test the data reliability and validity, and are further examined with descriptive statistics, factor analysis, chi-square, t-test and structural equation model. This study concludes the following: (1) the expectancy-value theory can be Applied to studies on utilization of mobile news by audiences in different areas; (2) the level of news freedom will affect the receiving channel, areas, time spent on mobile news, gratifications sought, gratifications obtained and interaction with the mobile news of the audiences; (3) mobile devices have become the main channel to receive news in both Taiwan and China; and (4) different receiving channels can be used to predict different behaviors and time spent on mobile news. The result of this study could shed some light for fellow researchers who wish to study on the subject of news reception via mobile devices, or for media practitioners who wants to improve mobile news.