A Study of Relationship between School Marketing Strategy and Parent’s Satisfaction－Take Keelung Elementary School as the Example

• Main Authors: LING JO-LAN, 凌箬嵐
• Other Authors: FAN PI- SHU
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/6s526y

碩士 === 中華科技大學 === 經營管理研究所 === 104 === This study explored the status in the parental of school marketing strategy and satisfaction at Taiwan Keelung district elementary school. Research methods based on Taiwan Keelung district elementary school students parents as the object, understand the student parents school marketing strategy of awareness and satisfaction survey questionnaire incorporated midway Cause of school leavers, the use of traditional methods of SPSS 20 statistical analysis, In this study, a total of 260 questionnaires were returned 253 questionnaires, the availability is 97.3%, The data is analyzed by using descriptive statistics-t-test, one-way ANOVA and SOM Weight Positions. The major findings of study are as follows: The elementary student's parents generally value and satisfied with school marketing strategies. The parents of different background are different in the perception of importance of school strategies. The school marketing status in parental satisfactions is in the highest perspective is located in Personnel policy. School marketing SOM Weight Positions analysis marketing strategy falls the second group of parents of high-risk group.