| Summary: | 碩士 === 中華科技大學 === 航空運輸研究所在職專班 === 104 === At present, in the world tourism industry has been attached great importance to be the tertiary industry. It is considered together with technology industry as point development of star industry. Since the government implemented two days off per week, the wishes of people's holiday travel have been relatively increased, tourism industry thus has been boomed. Nanzhuang’s residents are very simple, its environment is beautiful, and has the tourism potential. Why choose Nanzhuang as a tourist attraction, we first need to understand the relationship between tourism motivation and satisfaction is the first purpose. How to use the natural geography environment and the unique culture of various ethnic groups to plan, innovate and improve the revisiting willingness of tourists and how to make the prior choice of tourist attractions in Nanzhuang is the second purpose. Integrate the results of the study, raise the specific suggestion and provide government agencies or private companies to plan, research and market as a reference is the third purpose of this study.
In this study we used questionnaire to conduct data collection. From the results, we understood that the respondents generally satisfied with the old street of overall planning. The higher satisfaction of the item is to make the visitors to relieve pressure of life, Nanzhuang’s beautiful natural environment and the convenience of driving (riding). There are some significant influences among tourism motivation, satisfaction and revisiting intention.
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