| Summary: | 碩士 === 中華大學 === 科技管理學系 === 104 === The total venture fund in Taiwan has been decreased since 2007. The old ways for entrepreneurs to raise capital for their start-up businesses, such as venture capital, loan and angel investors, could be really hard to find. Not to say there will be tensions between funders and entrepreneurs after they funded. For now, a new way called “crowdfunding”, can solve problems that we used to have, entrepreneurs get their fund more efficient, moreover, reduce the risk of entrepreneurship. Most of the crowdfunding platform in Taiwan is reward- based nowadays. Currently, researches on this topic are qualitative interviews about the crowdfunding platform manager and case studies. In this research, we try to explore the reason affect funding resulting from the donators’ point of view.
This research adopts hierarchy analysis method. Establishing fifteen indicators and three perspectives (including project creators’ role, project characteristics and marketing) to evaluate the willing of donation to reward-based crowdfunding platform from the literature review. By web and fill in, eighty two questionnaires were collected. Grouping them by donation experience, whether have been project creator, and overall analysis.
The result of research has shown that every group ranked “project characteristics” at the first place. Different group value different indicators, but they all regarded ‘innovative’, ‘commonweal’, ‘project related to local’ and ‘project with good story’ as top four indicators. Finally, those questionnaire results, may present to project funders and even platform holders.
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