A Study of Relationship between Job stressor and Burnout among Hi-Life store manager

• Main Authors: Wu, Hsin-Wei, 吳欣薇
• Other Authors: Hsu, Sheng-Hsun
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/9xdggs

碩士 === 中華大學 === 企業管理學系 === 104 === The rapid changes in today service-related industries and the complex work requirement of convenience store has made front-line service personnel face so many challenges, such as handling unreasonable customer complaint. They often have to suppress their feeling, not have high salary and also have to face the danger of robbery, fraud, and even sometimes drunk men. In addition to those problems, managers of convenience store also have to face the challenges of high flow rate and the training cost, adapt to the innovation pace of new machine and new marketing strategies. This can lead to high stress, job emotion and job burnout. Previous studies found that job stresses can include high workload, role ambiguity, customer conflict, work and family and low achievement. Work pressure will lead to a decline in job satisfaction, therefore, pessimistic towards job, leading to job burnout, low morale, and high leaving intention. This study aims to understand whether different demographic variables will affect the work pressure and job burnout among convenience store manager, and understand the relationship between job stress and job burnout. We collect 218 questionnaires with 201 copies were valid. The results showed that the source of job stress had a significant positive effect on job burnout, and demographic variables had no significant effect .