| Summary: | 碩士 === 致理科技大學 === 企業管理系服務業經營管理碩士班(含碩士在職專班) === 104 === One of the main strategies in globalizing small to midsize Taiwanese companies is participating in international exhibitions. This allows overseas businesses to recognize excellent Taiwanese products, facilitate cooperative research and investment between businesses, as well as form cooperative partnerships or strategic alliances, in order to create business opportunities for foreign trade in Taiwanese industries. However, efficient exhibition selection remains a relatively important issue for these companies. Accordingly, assessing the effectiveness of the exhibitions has become the main criterion in decision-making.
In evaluating the benefits of exhibitions, many different input and output measures are involved. Context-dependent data envelopment analysis (CD DEA) uses DEA as its basis, and is a type of decision-making method established by considering context-dependent decision-making. Apart from considering the characteristic of multiple inputs and outputs in DEA, this method can also introduce two context-dependent evaluation parameters for assessing relative effectiveness: attractiveness and room for improvement, in order to establish the selection basis for decision-making units. By applying CD DEA on exhibition participation decision-making in Taiwanese electronic communications businesses, this study evaluates international exhibitions from the perspective of participating companies, in order to explore the benefits of these exhibitions. The findings of this study would contribute to the decision-making of companies participating in exhibitions in terms of exhibition selection. In addition, the results also reveal the relative preference between exhibitions, which should be a valuable reference for exhibitors and outbound exhibition organizers in selecting exhibitions.
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