A study of the influence of service quality, perceived risk and customer satisfaction on customer loyalty of shopping website
碩士 === 致理科技大學 === 企業管理系服務業經營管理碩士班(含碩士在職專班) === 104 === This study aims to investigate the relationships among service quality, perceived risk and customer satisfaction on customer loyalty of shopping website. Customers depend on both service quality of website and evaluation record to determine whet...
Main Authors: | LU,YA-FANG, 呂亞芳 |
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Other Authors: | TAI,WEI-TAO |
Format: | Others |
Language: | zh-TW |
Published: |
2016
|
Online Access: | http://ndltd.ncl.edu.tw/handle/35h3e6 |
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