A Study of the Influencing on the Direct Marketing for Repurchase Intention and Customer Perceived Value In Financial Industry
碩士 === 長榮大學 === 高階管理碩士在職專班(EMBA) === 104 === Since the government conformed to the trend of financial liberalization and opened the establishment of private banks domestically, 16 banks were rapidly established in 1991, and up to 53 banks were established by 2001, among which several state-owned ban...
Main Authors: | WU, YI-CHING, 吳宜靜 |
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Other Authors: | LIU, CHIA-MING |
Format: | Others |
Language: | zh-TW |
Published: |
2016
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Online Access: | http://ndltd.ncl.edu.tw/handle/87041022375777990279 |
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