| Summary: | 碩士 === 長榮大學 === 高階管理碩士在職專班(EMBA) === 104 === Abstract
Domestic agriculture will develop in about 41 years the Republic of China, due to the rise of the credit departments of farmers gradually have now FAS structure, operation peasant association for farmers in close cooperation with farmers, build consensus with each other, farmers will benefit farmers has a very big impact for the future development of agricultural products shall enhance competitiveness, so by the delicate web download available agricultural products, the level of processing of vegetables after low-temperature treatment, improved conditioning package ...... and so on, will be farmers No development path.
However, Taiwan's farmers will organize a comprehensive multi-objective in itself credit, supply, marketing, insurance, and other differences in the nature of big business, to maintain internal accounting independent of one another's character, rank is not easy to divide, but causing some farmers due to the Director-General of each different business emphasis, so that agricultural extension work be more affected.
Farmers direct marketing concept is to establish and maintain the loyalty of existing buyers, with a focus on efforts to work harder to establish and maintain high profits brand loyalty of consumers: farmers ongoing exchanges and communication, so that they are us products and enterprises have a better understanding, and to improve our confidence and increase the purchase rate and loyalty, and even become advocates for our brand, and then we can better understand the needs of farmers, and thus for the farmers' Association performance development to provide farmers with better products and services.
However, the results of this study: 1. Demographic variables have some significant differences in direct marketing. 2.Demographic variables have some significant differences in organizational performance. 3. Direct Marketing has a significant positive impact on the organization. From the above results, the research suggestions, hope for helping our agriculture in using of the Direct Marketing.
Keywords: Direct marketing、Customer satisfaction、Level analysis、SPSS analysis、Service innovation management
|
|---|
