| Summary: | 碩士 === 中山醫學大學 === 醫療產業科技管理學系碩士班 === 104 === The revenue limit occurs due to national health insurance fee
schedule and global budget system; which results in healthcare self-paid
trends hence. However, how to plan, manage existing advantages and
create a strategic plan of healthcare self-paid services?
In this thesis, the concept of smile curve theory, value chain and output theory are proposed. Take the three-stage point of view – R&D, Manufacturing and Marketing, analyze key points at each stage while planning and explain the relationship among the three stages.
The conclusion is that a medical double smile curve shall be based in the center of the public, defining service failure and service gap and providing a total-solution treatment service to create market segments. At the stage of R&D, professionalism results in quality output; service result and quality output will be ensured and examined at the stage of manufacturing. Finally, the quality value will be shown and approved at the stage of marketing. Medical doctors are the key persons for each medical-related plan. Putting emphasis on resource-based view, and take SME (small-to-medium enterprise) as the model, learning its lessons of core capability of the doctor and the organization and its flexibility to react to changes in the healthcare industry.
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