The Relationship between Special Treatment Benefit and Salesperson Performance: the Mediating Role of Emotional Attachment
碩士 === 中臺科技大學 === 醫療暨健康產業管理系碩士班 === 104 === Insurance marketing is different from other industry marketing, because commodity contract is a just a paper voucher, customers are unable to realize benefits immediately after purchasing the insurance. Therefore, a front line salesperson plays a very impo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58kgb4 |