Study of Influence of China Four Free Trade Zones and Cities Attributes on Investment Environment -- Typology View of Entry Strategy for Taiwanese Enterprises

• Main Authors: Cheng Hung Chiang, 蔣政宏
• Other Authors: Horng-Der Leu
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/m2h59b

碩士 === 中原大學 === 企業管理研究所 === 104 === China has entered “the new normal” and its economy has been growing at medium-to-high speed. Chinese leader Xi Jinping once said: “Everything in the world keeps changing, and the wise people response differently depending on different times and circumstances.” China’s economy is now in a phase that needs reform and innovation. In relation to future overseas trading strategy, it needs to keep adapting to global trend. As to domestic trading strategy, it needs to raise the quality of trade and economic reform such as: “the Belt and Road” “Asian Infrastructure Investment Bank” “Four Free Trade Zones” “Mainland China 2025”, which makes China competitive in the future economy trend and also gives other countries more opportunities to grow. Also, Taiwanese Enterprises has the chance to reform because of “the new normal”. The main purpose of the study is to examine what impact “the new normal” had on the Taiwanese Enterprises in China, and how they reacted to it. The variables in the study include (1)“Four Free Trade Zones (Municipality/Province)”;(2) “Cities Attributes (double/single)” ;(3)“Investment Environment (legal system/economy system/operation/innovation/network/domestic demand)” (4)“Entry Types (sole proprietorship/partnership/ strategic alliance)”. The study analyzed 265 valid questionnaires and had the following conclusions: 1. Four Free Trade Zones is associated with Investment Environment. 2. Cities Attributes is associated with Investment Environment. 3. The differences of Entry Types and Four Free Trade Zones. 4. The differences of Entry Types and Investment Environment. Key Words：Free Trade Zone、City Attributes、Investment Environment、Entry Typology、Entry Strategy