Local Independent Bookstore’s Cultural Role and Network Relationships

• Main Authors: Chia-Hao Yeh, 葉家豪
• Other Authors: Wen-Chun Tsai
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/39183838566918519136

碩士 === 中原大學 === 企業管理研究所 === 104 === After a few decades, Taiwan''s publishing industry impacted by country’s economic development. Chain bookstores and online bookstore appears not only cause people changed their habits, but also affected the publishing path, independent bookstores in this condition can’t afford large quantity of books, due to cost considerations, publishers won’t ship little amount of books either, plus the price competition problems caused by the dilemma, independent bookstores now are difficult to survive. However, multiculturalism is the core value of independent bookstore, Taiwan ministry of culture classified it as cultural and creative industries and help them with financial subsidy. Researches of independent bookstore by Taiwan’s scholar include in the managers, communities topics. This study focused on the role of their cultural setting process, and then to establish a network relationships, this research looking forward to provide how to setting cultural role for reference. On the other hand, proposed long-term management. This research used qualitative research to collect and analyze data through case studies and interviews with experts in the Taoyuan area Nan kan 1567 bookstore, DU ZU bookstore , Qing Geng Yu Du lifestyle bookstore as the main object , also contains a bookstore business relation person. The study’s results show that the manager’s ideal and the location conditions are the cultural role’s inside and outside’s constituent elements, this as roots like trees; and the setting cultural role of the bookstore is the trunk, which is the most important part of running an independent bookstore; It’s network relationships are branches and leaves, where the bookstore’s feedback and funding sources come from, both are the important factor to maintain survival. Secondly, under the independent bookstore’s environment like location, people, culture environment also need to be surely fit into their cultural role, which makes it stronger. The cultural role is diversified; however, it could help bookstore cooperation with cultural spirit like Taoyuan’s independent bookstores did, there isn’t any vicious competition, they help each other, expand the benefits of cooperation for adding culture resources into Taoyuan district. So the cultural role can influence not only bookstore’s business, but also let the industry more active.