Online herd behavior in hotel virtual communities

碩士 === 中原大學 === 國際經營與貿易研究所 === 104 === Previous studies demonstrated that source credibility have a significant effect on purchase intention. Furthermore, website quality, relationship quality, and information sharing intention also have significant impacts on loyalty in social networking sites. Thi...

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Bibliographic Details
Main Authors: Wen-Chung Wu, 吳文中
Other Authors: Yi-Fen Chen
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/ka87g3