Online herd behavior in hotel virtual communities
碩士 === 中原大學 === 國際經營與貿易研究所 === 104 === Previous studies demonstrated that source credibility have a significant effect on purchase intention. Furthermore, website quality, relationship quality, and information sharing intention also have significant impacts on loyalty in social networking sites. Thi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ka87g3 |