A Study of Steakhouse Chain-Restaurant Business Model – Cases of Taiwan
碩士 === 朝陽科技大學 === 企業管理系 === 104 === This study aims to provide readers a clear understanding of business model in practical perspective. For that purpose, we will examine the concept of business model in various literatures and real world case study. Our case study of choice is steakhouse chain-rest...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/54804472839908263366 |
| Summary: | 碩士 === 朝陽科技大學 === 企業管理系 === 104 === This study aims to provide readers a clear understanding of business model in practical perspective. For that purpose, we will examine the concept of business model in various literatures and real world case study. Our case study of choice is steakhouse chain-restaurant business in Taiwan. Steak is a familiar dish in Taiwan and most parts of the world. There are many steakhouse restaurants across Taiwan. By choosing steakhouse chain-restaurant business as the case study, we will introduce the concept of business model to readers through a familiar look. The data for this study will be collected by the combination of interview and questionnaire. Research object is steakhouse chain-restaurant in Taiwan. Data gathered will be processed through content analysis with the assistance of Business Model Canvas, a tool proposed by Osterwalder and Pigneur (2010) for entrepreneurs to create and study business model, as the main framework.
|
|---|