Investigating Factors that Affect Consumers’ Adoption for Applications of Augmented Reality Based on innovation Resistance Theory

• Main Authors: CHIANG-CHING FAN, 范姜慶
• Other Authors: AN-CHIN CHENG
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/43019551940984950733

碩士 === 朝陽科技大學 === 企業管理系 === 104 === Abstract With the advancement of information technology, new types of technology to subvert the traditional thinking, changing consumption patterns today. In response to mobile devices with gradual improvement, to promote the development of Augmented Reality applications is becoming widespread. The Augmented Reality Applications with immediate, interactive characteristics. It will be an important new trend in the future. However, today's Augmented Reality Application, although gradually popular, but consumers are still not adopted and there is a refusal or delay in the case of adoption, and for this Resistance Research new Technology is also Relatively rare. While the Ram & Sheth (1989) proposed Innovation Resistance of the theoretical model, the primary to Usage Barrier, Value Barrier, Risk Barrier, Traditional Barrier, Image Barrier, etc. Barrier, and other obstacles facets to explore factors boycott, while also adding extra "price" of the factors and to explore the elements of Augmented Reality Applications facets of Innovation Resistance. Results of this study revealed that Usage Barrier, Tradition Barrier and Image Barrier had significant influence. The present study also resists the main obstacles for consumers to provide their corresponding policies and programs of resolve, according to the relevant industry for the reference formulation of policy.