A Study on Relationship between Customer’s Background of Credit Loans and Lending Practices – Case of Central Branch of A Bank

A Study on Relationship between Customer’s Background of Credit Loans and Lending Practices – Case of Central Branch of A Bank

碩士 === 朝陽科技大學 === 財務金融系 === 104 === This research investigates the relationship between loan customer background and the behavior, aiming to collect data from the market, promote products to target customers, and finally help loan officers expand their business. Questionnaire investigation targeted...

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Bibliographic Details
Main Authors: LIN,LI-CHIN, 林麗琴
Other Authors: CHANG,FU-MIN
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/er4ne7
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spelling ndltd-TW-104CYUT03040342019-05-15T22:43:41Z http://ndltd.ncl.edu.tw/handle/er4ne7 A Study on Relationship between Customer’s Background of Credit Loans and Lending Practices – Case of Central Branch of A Bank 信用貸款客戶背景和貸款行為關係之研究-以中部A銀行為例 LIN,LI-CHIN 林麗琴 碩士 朝陽科技大學 財務金融系 104 This research investigates the relationship between loan customer background and the behavior, aiming to collect data from the market, promote products to target customers, and finally help loan officers expand their business. Questionnaire investigation targeted at loan customers of a bank in Taichung is conducted in this research. The result exhibits that the features of customers who apply for larger amount of loans are mostly male, married, aged between 31 and 45, and with average income between 20,000 and 35,000. This suggests that loan officers can promote loans to customers who satisfy the features above to increase loan amount. Keyword: Credit Loans, Market analysis, Customer analysis CHANG,FU-MIN LEE,RUEI-LIN 張阜民 李瑞琳 2016 學位論文 ; thesis 45 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 朝陽科技大學 === 財務金融系 === 104 === This research investigates the relationship between loan customer background and the behavior, aiming to collect data from the market, promote products to target customers, and finally help loan officers expand their business. Questionnaire investigation targeted at loan customers of a bank in Taichung is conducted in this research. The result exhibits that the features of customers who apply for larger amount of loans are mostly male, married, aged between 31 and 45, and with average income between 20,000 and 35,000. This suggests that loan officers can promote loans to customers who satisfy the features above to increase loan amount. Keyword: Credit Loans, Market analysis, Customer analysis
author2 CHANG,FU-MIN
author_facet CHANG,FU-MIN
LIN,LI-CHIN
林麗琴
author LIN,LI-CHIN
林麗琴
spellingShingle LIN,LI-CHIN
林麗琴
A Study on Relationship between Customer’s Background of Credit Loans and Lending Practices – Case of Central Branch of A Bank
author_sort LIN,LI-CHIN
title A Study on Relationship between Customer’s Background of Credit Loans and Lending Practices – Case of Central Branch of A Bank
title_short A Study on Relationship between Customer’s Background of Credit Loans and Lending Practices – Case of Central Branch of A Bank
title_full A Study on Relationship between Customer’s Background of Credit Loans and Lending Practices – Case of Central Branch of A Bank
title_fullStr A Study on Relationship between Customer’s Background of Credit Loans and Lending Practices – Case of Central Branch of A Bank
title_full_unstemmed A Study on Relationship between Customer’s Background of Credit Loans and Lending Practices – Case of Central Branch of A Bank
title_sort study on relationship between customer’s background of credit loans and lending practices – case of central branch of a bank
publishDate 2016
url http://ndltd.ncl.edu.tw/handle/er4ne7
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