Country Animosity and Choice of Online Cross-border Distribution Channel among Mongolian Consumers
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 104 === An online vendor is known by its interface. In Mongolia, the main websites, Amazon and Alibaba, differ in terms of language, the currency in which goods are priced, and “look and feel.” For this reason, consumers identify the vendors by nationality: Amazon is...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31444457738432641715 |