A Study on the Relationships among Brand Image, Customer Satisfaction and Customer Loyalty
碩士 === 大葉大學 === 管理學院碩士在職專班 === 104 === The goal of this research is to explore the relationships among brand image, customer satisfaction and customer loyalty of a domestic cosmetics company. In this study, research framework, hypothesis and variables operational definitions were proposed after seri...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30403419954918399525 |