| Summary: | 碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 104 === Calligraphy Greenway is the urban green belt full of art from National Museum Of Natural Science to National Taiwan Museum Of Fine Art, is the most cultural and creative art area in Taichung. This place characteristic are roaming, healthy, lohas and a variety of cultural and creative. Great atmosphere of leisure in weekend and night, there are more creative fair, buskers and adopt stray animals activity, especially. Tourists experience a variety of recreation, rich yourself, realize lohas creative concept, enjoy the new international life is the tourists who visit and pursue atmosphere of recreational experience.
This study explores the mediating effect of emotion on the relationship between experience in recreational experience and recommendation intention. According to the tourists who visited Calligraphy Greenway in Taichung to conducting a questionnaire survey, of the 449 valid questionnaires returned to put into analysis. Statistical methods, including factor analysis, reliability tests, hierarchical regression, and analysis of variance （ANOVA） are used for further examination. According to the results of this study, the positive relationship between experiential recreation and recommendation intention, experiential recreation and Emotion, Emotion and recommendation intention, and the mediating effect of emotion were supported. At last, the recreational implications, limitations and the future research suggestions were introduced.
|
|---|
