The Effects of Personality Traits, Perceived Risks and Herding Behavior on Group-Buying Intentions
碩士 === 大葉大學 === 休閒事業管理學系碩士在職專班 === 104 === “Group-buying” is a mode of purchase. The group hope they can achieve the savings of freight, also the reciprocal discount through the mutual cooperation between all the buyers. Group-buying has became more and more popular in Taiwan and attracted many cons...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87323642053267317758 |