| Summary: | 碩士 === 逢甲大學 === 企業管理學系 === 104 === In the coming era of knowledge economy, the value of the assets from tangible assets into intangible assets, and the value of the business also changed to intellectual capital based. How to measure intellectual capital of the enterprise, still no definite way to measure. Therefore, this study views resource-based theory to explore the characteristics of knowledge to explore the cultural and creative industries has their own resources, and how to use and configure. Through citation analysis and factor analysis to organize and construct the index to measure the cultural and creative industries. Cultural and creative industries sixteen categories, and this study to explore the performing arts category and handicraft category. The reason for this, the handicraft of cultural and creative industries in the class is the only one but no more oriented toward industrial industry characteristics and process industry. The product is a tangible handicrafts products combine intangible cultural characteristics and innovative ideas. And performing arts class usually combined with the idea of intangible cultural characteristics and innovation intangible limb performances. It was chosen as the research object of the two types of research. In AHP questionnaire actual interviews CCIs industry. By results of the analysis questionnaire to establish a representative measure index of cultural and creative industries. And cultural and creative industries so that the industry can measure the allocation of resources to do their own business and future development through these representative.
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