The study of the the trust and perceived risk affect the consumers’purchase intention- The case of Hakka duck.
碩士 === 逢甲大學 === 合作經濟學系 === 104 === The purpose of this study is to understand the rapid development of economy in twenty-first Century, green hotel has been considered signs of environmental protection. Ｔhe ecological environment destruction,and the tourism consumption leads to the destruction of ex...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61868425855650830548 |
| Summary: | 碩士 === 逢甲大學 === 合作經濟學系 === 104 === The purpose of this study is to understand the rapid development of economy in twenty-first Century, green hotel has been considered signs of environmental protection. Ｔhe ecological environment destruction,and the tourism consumption leads to the destruction of excessive use. We have maintained the environment and integrate the local cultural experience. We using the case of green hotel Hakka ducks .The questionnaire using samples 358. The results that we found the cognition, corporate social responsibility, trust, perceived risk those constructs will affect the consumers’ purchase intention.
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