The Study of Festival Branding in Place Marketing:Case Study of Echigo-Tsumari ART TRIENNALE in Japan
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 104 === In recent years, the central government and local governments of Taiwan have viewed various activities as place marketing tools to enhance its international image and stimulate local economic growth. Even “World Magazine”, a major and professional media in Taiw...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2b99dt |