The Study of Aggregated Information and Digital Content Duration：A Content analysis of Format Characteristic and Content Characteristics.

• Main Authors: LUO,WAN-YU, 羅婉瑜
• Other Authors: 牛隆光
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/84egk8

碩士 === 佛光大學 === 傳播學系 === 104 === The study mainly analyzes the content characteristics, format characteristic and digital content duration characteristic of aggregated information, based on innovation diffusion theory and persuasive theory, and combining with the perspective of digital content curation to discuss the relationship between content characteristics, format characteristic and digital content duration characteristic of aggregated information. The research method adopted content analysis, aiming three famous websites of aggregated information, taking systematic sampling of 300 copies, with a total of 600, and analyzing by SPSS Statistics software. The statistic methods include Chi-square Test and cross analysis. With the A and B coders, and the reliability test, types and feature reliability, content characteristics reliability and digital content curation features of content analysis item are 0.8, 0.96, 0.82, and 0.84, respectively. The study found that: (1) These three characteristics of aggregated information - Global Voice, The News Lens and STANDNEWS – mainly rely on articles and diagrams to present aggregated information while using video clips and slides as supports. It is worth mentioning that The News Lens has clearly divided these two different types of aggregated information for various readers. (2) Hard news covers the majority of the aggregated information, most related to politic, international affairs, economy, etc., which involves public sphere report of public affairs while soft news are seldom seen in the aggregated information. Apparently, the aggregated information is tended to be used in reports that make real profits for the society. (3) These three characteristics of aggregated information prefer presenting high quality aggregated information by public journalist to editing in a traditional way, creating a rapid and efficient reading space with instantaneity, mobility and convenience.