Investigating Consumer' Intentions to Synchronic Internet Shopping

• Main Authors: Yen-Ning Huang, 黃彥寧
• Other Authors: Ming-Xian Yang
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/10426961858437933281

碩士 === 輔仁大學 === 國際經營管理碩士學位學程 === 104 === The rapid growth of Electronic Commerce (EC) in Taiwan has become more bigger than before. Also, the popularity of online shopper has increasing simultaneously. Therefore, many different types of online-seller is rising. But most of online store do not to be highly praised and appreciated by the consuming public which called Local-internet sellers. Due to the unstable quality and the unfashion type, lots of customer transfer to buy the high-quality stores on the internet which called Synchronic-Internet seller. Synchronic Internet shopping means that the seller need to go abroad purchasing product and posting them to the customers at the same time. No matter what channel the seller used, just need to connect with customer that they can make a order immediately. In compare with normal online shopping, it is more complicated. Thus, in my study, I choose to use in-depth interviews to explore the acceptance and willingness of using synchronic internet online shopping. Expect by using TAM model as the main concepts of architecture, in order to find out the interaction among quality of internet, trust, perceived usefulness and perceived ease of use. In thesis, the existing online shoppers will be set as research target. Also, focusing on synchronic online shopping’s feature to improve and enhance the dominant position. Learnig by this thesis, to provide a re-structuring model of online shopping.