Cause Related Marketing:The effect of Cause-Brand Fit and Brand Image on Customer Attribute to Corporation Motive
碩士 === 輔仁大學 === 織品服裝學系碩士班 === 104 === The studies in the past have shown that cause-brand fit affect to cause-related marketing, and consumers might judge the motivations of cause-related marketing which held by brands tendency to Altruism or Egoism, this may affect the effect of cause-related marke...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31923065014815798061 |