| Summary: | 碩士 === 輔仁大學 === 體育學系碩士班 === 104 === For past few years, Chinese Taipei School Sport Federation (CTSSF)has highly advocated High School Basketball League (HBL), held school activities positively, and engaged in marketing HBL games. These strategies have successfully heated up the worse situation of the basketball games in Taiwan. Moreover, these also influenced higher-level basketball games. However, due to economic recession and poor government funding, the budget of hosting sport games has been declining. Therefore, CTSSF transfers organization via policy and cooperates with enterprises to gain financial support from them in order to continue promoting various sport activities among high school. This study investigated the process of CTSSF and marketing cooperation gaining financial support from enterprises. The research method was interview through key respondents, who were chosen by the relative business managers of CTSSF and Body Marketing Cooperation. The research tool was semi-structured interview outline, which applied Qualitative Analysis to write transcript and classify, the transcript was used as the basis of discussion. The research result indicates that CTSSF has authorized recruiting sponsorship to the marketing cooperation, the marketing part is integrated by CTSSF, marketing cooperation, and broadcasting company, these three organizations would hold a review meeting to correct mistakes and make games better after entire games. Based
on the findings of this study, it is suggested that future researches analyze
and compare between different leagues and between different sport activities
on the same topic. This can help accumulate more knowledge on individual
cases to clarify current practices. Furthermore, it is expected that by doing so, the scope of domestic sport games management. Studies can also be
expanded.
|
|---|
