A Study of Corporate Sponsorship on Sport Events－Taking High School Basketball League as an Example
碩士 === 輔仁大學 === 體育學系碩士班 === 104 === For past few years, Chinese Taipei School Sport Federation (CTSSF)has highly advocated High School Basketball League (HBL), held school activities positively, and engaged in marketing HBL games. These strategies have successfully heated up the worse situation of t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pgs6k2 |