The Influence of Convenience Factors on Customer Satisfaction and Revisit Intention-- A Case Study of Songshan Cultural and Creative Park

• Main Authors: LIN,YU-CHEN, 林昱辰
• Other Authors: YOU,YI-LIN
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/445q9c

碩士 === 輔仁大學 === 大眾傳播學研究所碩士在職專班 === 104 === Song Shan Cultural Park has been open since 2012, tourists complain about the facility and the locations are inconvenient for the reason that they can’t go to the park easily. The situation makes them feel troublesome. Therefore, the researcher adopted a convenience sampling to do survey questionnaires via internet. After examining and verifying those questionnaires. 335 valid questionnaires were the effective questionnaire, and 15 invalid questionnaires were excluded. The statistical techniques were used are descriptive statistical analysis, cross analysis, related analysis, and regressions analysis. According to the analyses and the conclusions above, the researcher investigates the influence of satisfaction and accessibility of visitors’ willingness to revisit the park. In sum, the data of the study was provided to make up the insufficient parts of the former related references.