Case studies of Business Model in the Internet of Things

• Main Authors: PALAU,ENRIC, 安立克
• Other Authors: CHEN,TZU-LI
• Format: Others
• Language: en_US
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/63757622122888443610

碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 104 === The Internet of Things is a concept that appeared around 10 years ago, and still we don’t see the IoT products in the market, at least they are not yet in our daily lives. When creating a company working with IoT product a whole ecosystem of enterprises needs to be taken into account to develop it. The products or services society is nowadays used to market, take together maximum 2 or 3 companies developing the product. In the IoT items is needed a whole ecosystem of brands taking care of a single product, to make it run smoothly and to actually improve the efficiency of the product. Defining a business model for a regular product or service is complex, but defining a business model of an IoT item needs a lot of accuracy to study all the players of the business and his roles in the product as well as the multiple revenue streams it could have.Maybe the difficulty of developing the net of players is what is making that IoT products take so long to enter definitely the market.The main purpose of this thesis is to define the business model of 3 different objects of the internet of things with the conventional Canvas Business Model and look for the steps and challenges that need to be taken into account when developing an IoT product with the research made and the business models created.