MARKETING STRATEGIES TO DEVELOP ANVIEN TELEVISION (AVG)IN VIET NAM

• Main Author: Trung Nguyen Phu
• Other Authors: Ching Sung Lai
• Format: Others
• Language: en_US
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/03090554720525116506

碩士 === 義守大學 === 企業管理學系 === 104 === In 2015. Television Payment Subscribers in Viet Nam are more than 9 million persons. This number is very modest to a country over 90 million people. Faced with this context, many Television Stations have found new possibilities to improve the quality channels of their products. These new approaches are mainly used as a communication tool and are called social media. The purpose of this thesis is to study how to meet the demand of the customers who watch Television of Vietnam and to look for the marketing method to increase the number of the customers quickly and provide a much more convenient choice for them. The methodology behind this research. in order to ensure a suitable and viable data collection. was personal interviews with two manufacturing companies. one social network platform and one marketing agency. The method conducted was a qualitative research approach combining different case studies in the research strategy. Each of the interview partners was given a specific interview guided concurrently to their fields of business and then these four cases were analyzed using the data collected from the personal interviews and the mentioned interview guides. The overall result of this thesis was that the communication via Television Payment Subscribers is still on the early stages of its development. Basically companies approve the quality of Television Payment Subscribers they are supplying as an effective tool to exceed and support marketing communication. Furthermore Television Payment Subscribers are important components and are the core of the market which cannot be neglected. Besides. Television Payment Subscribers can help the customers to watch television channel more easily and better and avoid excessive advertisement or choose the channel they like.In the future. the development of Social Network (Ex: Youtube. Facebook. Twitter and so on) and Smart equipment (Ex: Smartphone. Tablet. Laptop) will dominate the market. Knowing and keeping the demand of customers can help Pay Television develop in many facilities.