| Summary: | 碩士 === 義守大學 === 資訊管理學系 === 104 === The mature developments of smartphones have not only changed people’s lifestyles but also promoted economic growth which is from Otaku Economy to Slide Economy. However, with the rise of mobile payment, it will become customers’ main method of payment instead of traditional cash payment.
In the past, related studies paid more attentions on the expansibility of mobile payment in the future and its relevance to e-commerce. But there are less discussions on compatriots’ willingness of using mobile payment and acceptance. Therefore, this study adopts Push-Pull-Mooring Model to discuss the acceptance of mobile payment in Taiwan. According to its push factors, pull factors and mooring factors, this research explores several variables that will make consumers to switch the traditional payment to mobile payment.
The study used both internet and paper questionnaires to collect data. The total effective questionnaires are 150. This research used the regression analysis to test the hypotheses. The conclusions are as the followings. First, users’ switching intentions would be affected by pull factors. In other words, attractiveness of alternatives and convenience would increase transferring intentions. Second, the higher users’ satisfactions and trust are, the easier they will switch to mobile payment. Finally, the higher personal innovations and product knowledge are, the easier they switch to mobile payment. Nevertheless, moderating effects of mooring factors did not significantly influent the switching intentions.
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