A Study on Consumer Usage Intentions of Mobile Payment Based on Technology Acceptance Model

• Main Authors: Chi-Ching Chang, 張祺竟
• Other Authors: Chia-Chun Wu
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/7kq34q

碩士 === 義守大學 === 資訊管理學系 === 104 === Along with the popularity of smart phones, approaches of payments are no longer limited with the traditional currencies. Mobile payment provides a totally new way of making payments. To understand the factors that may influence consumer’s acceptance of mobile payments, the research applies“technology acceptance model” as the base theory and proposes the four external factors, namely, convenience, safety, norms and knowledge of products to explore the following seven interrelationships, which are convenience, safety, norms, knowledge of products, perceived ease of use, perceived usefulness and intention of usage to comprehend consumers’ intentions of using mobile payments. 121 effective questionnaires were collected on-line. The resultsof this studyare as the followings. First, the four external factors, convenience, safety, norms and knowledge of products, can significantly positive influence on both perceived usefulness and perceived ease of use.Second, both perceived usefulness and perceived ease of use can significantly positive influence on consumers’ intentions of using mobile payments.According the above results, thisstudysuggests that the four factors, convenience, safety, norms and knowledge of products, should be paid more attentions while developingmobile payment.