| Summary: | 碩士 === 國立高雄應用科技大學 === 資訊管理研究所碩士班 === 104 === Nowadays, Internet is developed in tremendous speed. There is no limit to pass information between people; it can get more information by network. It is useful to consumers’ interaction via social media by user-generated content (UGC). For example, we want to know about the restaurant ratings, wikis, and videos, so that consumers plan to purchase goods not only refer to the official content, but refer to the comment of other customers.
Schmitt (1999) points out the “Strategic experiential models”. SEMs are strategic experiential models that managers can use to create different types of customer experiences for their customers, includes ”Sense”, “Feel”, “Think”, “Act” and “Relate”. In the times of the experience economy, the product and the service should be gone through the experience then the attitude will be proceed, the final behavioral intention will be appeared.
This study examined the influences of information source on consumer’ behavior intentions, includes information pass along, impulse buying and future purchase intention. In addition, this study discussed the relationships between strategic experiential models and Utilitarian & Hedonic attitude. The difference is very apparent about the attitude of “Hedonic attitude”, according to the analysis of the model test to be based on different information source of “Think”, ”Act”, and “Relate” .
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