The Effects of Online Relationship Quality and Experiential Value on Sharing Economy Platform Continuance Intention

• Main Authors: YANG, CHING-RUNG, 楊青蓉
• Other Authors: CHANG, CHUN-YANG
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/tfk34r

碩士 === 國立高雄應用科技大學 === 資訊管理研究所碩士班 === 104 === Purpose－This study tried to understand the influence of online relationship quality and experience value on user's continuance intention at the sharing economy platform. Design/approach－Sample survey was applied to investigate Airbnb’s users in Taiwan. Findings－The survey returned 203 valid questionnaires and the results reveal that (1).Online relationship quality has positive impacts on user's continuance intention. (2).Experience value has positive impacts on user's continuance intention. (3).Relation bonds has positive impacts on experience value. (4).Relation bonds have positive impacts on both online relationship quality and experience value. (5).SEMs has positive impacts on online relationship quality. Contribution－According to the results that promote the contribution on both pragmatic and academic areas.