Summary: | 碩士 === 國立高雄應用科技大學 === 資訊管理研究所碩士班 === 104 === The aim of this study is to understand the relationship between the goal achievement, incentive and continual use of mobile games. In addition, explore the antecedents of goal achievement and incentive for mobile game.
The research model was evaluated by using survey data from mobile game players, and received 573 valid questionnaires. The findings of this study include that goal achievement and incentive significantly influence mobile game player’s continuance usage, goal achievement significantly influence incentive, game updating significantly influence mobile game player’s continuance usage, and game experience significantly influence goal achievement and incentive. At last, the contribution on both pragmatic and academic areas are discussed.
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