| Summary: | 碩士 === 國立高雄應用科技大學 === 文化創意產業系 === 104 === As the rapid evolution of technology in the society, aesthetics and design are not only confined to the cultural and creative industries, but also can be a driver to stimulate any industries. Understanding the visual aesthetics and developing the spirit of branding can inspire and reactivate consumers to purchase the products. Nowadays, the social composition and the changes of consuming habits created competitive market environment. Cooperation of different industries will improve the effectiveness of the usage of existing resources at different business phases and fields. While building the brands, we can strengthen the brand image to create value as well as improve the development of creative economy. Thus, the joint product design and implementation has become an important aspect to increase the industry growth.
The study is based on the movie, Star Wars, as an example to explore the design of joint products of the accessories and merchandise. The study begins its journey by providing the explanation and overviews of the joint product and accessories interpretation. Then the study will give readers a background of the movie, Star Wars, including the introduction of the creator of the Star Wars, George Lucas, story of the Star Wars developments and creativities, storyline deep dive, analysis of the main characters, and specific characteristics about the Star Wars. The third part of the study will be discussing the characteristics of the joint products and accessories, benefits of the joint products, and things to be aware while executing the joint product. Lastly, the study will provide an analysis on the marketing techniques of the Star Wars joint products and movie accessories, including toys, clothing, watches, and other commodities. In conclusion, the study will provide the readers a view on how the Star Wars influenced the joint products and accessories marketing strategy and the consumers’ buying power.
The result of the study can be a reference for the scholars, vendors, and other stakeholders in film industry and design industry around the use of joint product strategy to achieve the marketing goals. Additionally, provide more detailed information around the Star Wars for the movie fans.
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