A Study on the Marketing Strategy of Customized Sealing Component -An Example of S Company Sealing Solution Center

• Main Authors: Lan,Kuo-Jui, 藍國睿
• Other Authors: Peihung.chu
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/cyugap

碩士 === 國立高雄應用科技大學 === 高階經營管理研究所碩士在職專班 === 104 === ABSTRACT Sealing components are widely used for rotary and reciprocating applications. S company has set up branches in Taiwan for more than 25 years, and contributes significantly to Taiwan's industrial development. However, within these recent years, the market is changing dramatically that results in a fierce competition. To be competitive, the company introduces Austria machined seal and funds a sealing solution center to enhance the marketing effectiveness and increase the service scopes. With the huge investiment in Taiwan, developing effective marketing strategis to expand the business scope and promote sales is the main topic for S company. This study aims to conduct a case study on the Taiwan branch of S company. The major objective of this study is to analyze the current situation and propose a framework to the center to develop its marketing strategy. The data collecting and analytic tools incluing interviews, SWOT, and business modeling. In so doing, the study expects to make recommendations on marketing strategies for the sealing solution center of S company Taiwan Branch . The results of this study can be applied to S Company Taiwan Branch sealing solution center and also to other industrial companis in Taiwan.