The Factors Affecting Activities to Attract International Tourists: The Case Study of Danang City

• Main Authors: Hoa, Nguyen Phuc My, 阮福美和
• Other Authors: Ying-Fang Huang
• Format: Others
• Language: en_US
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/5t246g

碩士 === 國立高雄應用科技大學 === 製造與管理外國學生碩士專班 === 104 === Danang is not only an economic, political and cultural center of the Highlands and central Vietnam, but also an interesting destination on the heritage roads, with many beautiful beaches. Thus, it has many competitive advantages in tourism industry compared with other regions. This study attempts to identify the main factors affecting activities to attract international tourists to Danang city. With study on literature review and building model, six factors have been mentioned: human resources, natural resources, tourism infrastructure, policy rules and regulation, price and per capita GDP. The data are analyzed through some analysis steps, including parameter estimation test and testing model methods to give final regression model. The results indicate that among the six factors, tourism infrastructure; policy rules and regulation show highest impact on activities to attract international tourists in Danang city. The findings provide some useful implications for Danang tourism managers in building policies and making reforms, innovations to attract more international tourists.