The Relationship among Customer Motivations.Customer Satisfaction and Repurchase Intention-case for Tainan Restaurant

• Main Authors: Wu Yi-lin, 吳翊琳
• Other Authors: Li Yizhao
• Format: Others
• Language: en_US
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/09345216060019316115

碩士 === 高苑科技大學 === 經營管理研究所 === 104 === Abstract Tainan City, Tainan City Government Cultural Affairs Bureau Tourism Bureau for Tainan tourism and consumer spending trends survey of travel trends analysis, shopping, night market and restaurant to visit Tainan snack food culture is to Tainan Tainan tourism major customer activities, especially in the watch and learn a unique, irreplaceable attractive restaurant in Tainan City, Tainan gourmet snacks cultural and historical resources of the most popular tourist customers, Tainan snack food restaurant has become a major tourist customer choice of modern leisure. This study was aimed to explore Tainan Tainan restaurant-cum-marketing and customer satisfaction impact of public spending will repurchase and tourism customers different fine dining restaurant motives dining experience tourism customer satisfaction meal, return will. Discussion This study literature and through the use of surveys to Tainan City and Tainan citizens travel customer object to a convenience sample of 500 questionnaires were distributed manner to recover a total of 405 valid questionnaires using SPSS 22.0 statistical analysis software as an information tool, through reliability and validity analysis, descriptive statistical analysis, one-way analysis of variance, correlation analysis, regression analysis, hypothesis validation studies. The results found that: Tainan Tainan snack food restaurant dining motivation have significant impact on the public and tourism customer satisfaction; marketing and customer satisfaction for Tainan restaurant-cum-consumer willingness to buy again, fine dining restaurant to dine tourism customer satisfaction have significant impact; tourism dining customer satisfaction cum repurchase consumption will have a significant impact. Keywords: motivation restaurant, dining, dining satisfaction, willingness to return, Tainan Restaurant Food