Factors Affect the Decision of Purchasing Smartphone of Consumers in Ho Chi Minh City

• Main Authors: Vu Thanh Thang, 武清勝
• Other Authors: Lin, Ming-Kun
• Format: Others
• Language: en_US
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/hv5ypy

碩士 === 龍華科技大學 === 企業管理系碩士班 === 105 === Firstly, the goal of this research is to measure relationship between consumer attitude and consumer dependency toward purchase intention. Secondly is to find out some factors may affect the intention of purchasing smartphone of consumers in Ho Chi Minh City. Some factors may affect the intention of buying smartphone like: Product price, Product features, and social influence. The study tests the impact of each factor to cosumer attitude as well as the impact of Social influence toward dependency. This study was a descriptive research and use quantitative data collection method. The target population is people in Ho Chi Minh City. Questionnaire survey was used and 366 sets of questionnaires were distributed to respondents and being analyzed by using SPSS ((Statistical Package for the Social Sciences) to test hypotheses.